Journal due 5-5-14

This ad is made by Maybelline. I would definitely say that the target audience for this ad is women because the only thing in the ad other than the product is the face of a woman using the product. This woman had a flawless face and yours eyes are drawn to hers because they are outlined in black and bright blue. There isn't much else that distracts you from her eyes. Her hand partially covers her mouth, but it doesn't really pull your attention away from her eyes. The message of the ad is that is you use their mascara, you will have very thick, long, eyelashes. However, if you look closely at the bottom left hand corner of the ad, it says that her lashes are "styled with lash inserts." This means that it is probably extremely unlikely that your eyelashes will actually look like the models even if you use their product.